Yahoo! Beauty (Sunnyvale, CA: 146.2 million unique monthly visits)
July 27, 2017
If you love the way your shampoo smells but hate that it sort of ends in the shower, you’re going to be all ears (or nose?) for this new chemistry discovery. As reported in ACS Applied Materials & Interfaces, a team of chemists have found a peptide that they think will help scent stay on your hair longer (as in beyond the bottle, beyond when you wash it).
More than 10 media outlets, including Science Daily (Sandy Hook, CT: 15.1 million unique monthly visits), Economic Times (New Delhi, India: 3.4 million unique monthly visits), New Atlas (Victoria, Australia: 2.9 million unique monthly visits) and New Beauty (New York, NY: 276,900 unique monthly visits), covered the story.